Every organisation needs to talk. Companies need to talk to their customers and clients. Voluntary sector organisations need to talk to their beneficiaries, volunteers and supporters. Public sector organisations need to talk to their stakeholders.
All organisations needs to talk to their staff, members or partners.
And they need to talk to the wider community, explaining why they exist, what their aims are and what they've got to offer.
• I am an experienced freelance copywriter based in London.
• I help organisations in a range of
sectors get their message across
via the web and print.
• I can help your organisation reach
its target audience
I specialise in helping organisations talk directly to their target audience via websites, email and printed media, such as brochures, leaflets and newsletters.
I use the written word to get people's attention, arouse their interest and persuade them to act. I can help you get new customers to pick up the phone and make an enquiry or place an order. I can encourage potential clients to send you an email asking for more information. I can also help you inspire volunteers and convince them they should get involved with your organisation and start making a difference.
People are bombarded with messages almost continuously. They are exposed to endless advertising and marketing propositions, deluged in information and statistics about the world around them and called upon repeatedly to give up their time or make donations.
Every medium, including TV, radio, newspapers, the web and direct mail clamours for people's attention. And that attention is in short supply. An organisation has to convey its message quickly and effectively, using the most appropriate means at its disposal in order to target its customers, clients and stakeholders.
I can help you reach the people you need to talk to and get your message across.
Whether you need to sell a product or service, raise the profile of your organisation or publicise campaigns and events, I can help you cut across the noise and put your offer, argument, or invitation directly to your target audience. I produce website content, brochures and newsletters that engage people and that lead to action.
Every organisation is different and has a unique set of communications needs. But they also share many characteristics, and need to differentiate themselves from their competitors and partner organisations.
To communicate successfully with an organisation's customers, clients or stakeholders it is vital to know what makes the organisation tick, to understand its values and to be able to explain the benefits it offers. It is also essential to understand exactly who the organisation is talking to and what its key messages are.
This requires building up a detailed picture of the organisation’s main activities and really getting to know the people involved in it, as well as the profile of its target audience.
I work closely with all of my clients and I make sure I understand their exact needs.
I get to know the organisations I work with and deal mainly on a one-to-one basis with senior managers, project managers and those directly responsible for marketing and communications. I also work with in-house teams and with other freelancers, such as web developers and designers. I have provided copywriting, editing, and other services for some of my clients continuously over a period of several years.
