• VCOs need to address a wide range of people, including volunteers.
• I can help your organisation target its message to your key audience.
• My VCS experience includes writing
the Governance Hub website, the
UK’s main site for charity trustees.
Writing for voluntary and community sector organisations (VCOs) can be a complex task. This is a diverse sector encompassing a huge variety of organisations - everything from large, national charities to small local groups. Each organisation has to talk to a wide range of audiences: beneficiaries, volunteers, and supporters, as well as other organisations, researchers and the press, and the wider public.
I can help your organisation make the most effective use of your website and printed publicity materials by helping you communicate directly with your target audience.
Generate interest and enthusiasm
The web is a great way to let people know about the aims and achievements of your organisation. I can help you turn your website into a constantly-used resource where volunteers and supporters can find inspiration and practical information on how to get involved. I can also write content based on the experiences and aspirations of the people you work with and help.
Communicate the personality of your organisation
Every organisation is different and has a unique range of qualities and benefits it can offer. I can help you articulate just what it is that makes your organisation special, and why people should get involved with your activities. By listening carefully to what you want and helping you utilise all the resources at your disposal - personal stories and testimonies, quotes, interviews and images - I can help you build up a vibrant and engaging picture of your organisation.
Present complex information more simply
The drive for voluntary and community sector organisations to deliver more public services has increased the pressure on VCOs to provide more information in the form of reports, updates and consultation documents. These, in turn, are often fed into websites and newsletters without adapting their language for a wider audience. I can help you present dry, formal information in a more palatable way. This can help your supporters and volunteers understand more about what you do, and also make information more accessible to your beneficiaries.
Use your time more effectively
A lot of organisations need to keep their members, supporters and volunteers in touch with all their activities. The task of writing publicity material usually falls to people whose time would be better spent on practical management issues. I can save you time by providing a professional, reliable copywriting service that will allow you to get on with what you do best.
Voluntary and Community Sector experience
The Governance Hub
I have worked with a team of web developers, social branding consultants and representatives from the National Council for Voluntary Organisations (NCVO) and the Charity Trustees Network (CTN) on the UK's main website for charity trustees.
Click here to read about my role in this exciting and challenging project.
Groundwork London
Groundwork East London
Working with Source Communications, a leading social branding agency, I wrote and edited brochure content for Groundwork London and Groundwork East London. These organisations are part of a national network of community-based trusts that help to regenerate some of the most deprived areas in the country.
Click here to find out about these copywriting projects.
