• Public sector organisations need to
explain their role , promote their aims
and build strong partnerships.
• I can help you communicate more
effectively with your stakeholders.
• My copywriting and marketing services
can help free up valuable time.
Public sector organisations are required to produce a huge array of consultation and communication documents for a range of audiences. As well as formal reports and briefing documents, most organisations need to develop their relationship with their stakeholders via their website, newsletter and other media. They also need to talk to their clients, funders and the wider public.
I can help you present a distinctive and consistent set of messages targeted at the different groups you need to address via the web and print.
Explain your role, aims and vision
Organisations in the public sector often have a complex set of roles that can include developing strategy, implementing policy and providing practical benefits to a wide range of clients. The language used to this can vary depending on the audience. With practical experience of researching the public sector, as well as producing publicity material, I am able to write using the tone that best fits your target audience: other sector professionals, potential clients or the general public
Illustrate your activities
Let people know what you do and create an appealing, dynamic impression of the work of your organisation. I can help you do this by writing web content that motivates and inspires. I can also interview your key players and stakeholders and produce stimulating articles that really demonstrate what your organisation is all about.
Highlight your achievements
Are you using your website as a platform to explain why your organisation exists, what makes it unique and what you have achieved? I specialise in producing highly readable web content that engages people and stresses the benefits and advantages an organisation can bring. I have worked for several years with a business support agency (funded by the London Development Agency) that helps digital media businesses grow and develop.
Form new partnerships and alliances
You may also wish to form partnerships with other organisations in the sector, or to build bridges with the business community. I can help you establish a strong and distinctive corporate identity for your organisation and write informative, persuasive documents, such as reports or marketing letters. Whether your audience is a potential funder, sponsor, partner or client I can produce material that will help you achieve your objectives.
Increase your outputs and results
Raising awareness of your organisation, attracting support for your activities and increasing attendance at your events are of crucial importance. I can help you boost the number of enquiries you receive and maximise visitor numbers to your website through providing content that people actually want to read. I can also produce leaflets, brochures and event fliers that will encourage your target audience to get in touch and turn up for your events.
Make better use of your time
Copywriting is a skill that requires time to develop as well as a certain flair for language. While some managers and officers may be natural writers, for others the task of producing web content or newsletters is a burden that takes up valuable time. I am more than happy to provide you with crisp, fresh content ready to post on your website or send to the printer while you get on with managing your organisation or department.
