Competition in the legal sector is increasing. Ever-larger commercial practices are eating into available market share; there is greater specialisation in fields such as negligence, IP and immigration; and the use of dispute resolution and arbitration services is growing. It is now vital for a successful legal practice to be able to present the advantages and benefits it can offer clients clearly and persuasively. I have worked with a set of barristers chambers to produce an impressive website as well as other marketing materials.
I can help you build an online presence that both commands attention and generates more enquiries. I also produce effective printed marketing materials.
Establish a strong identity
A set of barristers chambers or firm of solicitors both need to create a strong impression on potential clients through building a modern and distinctive image via their website or brochure.
Temple Court Chambers is a new set of barristers chambers that I have helped by creating a website and marketing materials that convey a fresh, dynamic approach to legal practice.
Highlight your skills and specialisms
Every practice has a unique set of specialist skills and experience. Your publicity material should highlight just what it is that makes you unique. I can help you achieve a distinctive tone that amplifies the individual qualities and abilities of your members or partners.
Stress your differences
What makes your practice different from all the others? While it is essential to promote the attributes of individual lawyers, you also need to demonstrate the quality of your client care, administrative efficiency and the ways in which you benefit the wider community. I can provide both the copywriting skills and ideas you need to make your website or brochure stand out.
Build trust and respect
As well as promoting the advantages of your practice for your clients, it is also advisable to offer some background information about your members or partners, such as their academic interests, details of pro bono work undertaken and any projects your firm or set is engaged in, such as developing links with the community or working with lawyers in other countries.
Generate wider interest
A good way of extending the interest and publicity you receive is through effective public relations. I can help you produce a regular monthly newsletter, edit articles for the press and contribute to a wide range of publications and websites with a legal focus. I have had considerable experience of editing and rewriting copy to make it easier for a lay audience to read.
Legal sector experience
Temple Court Chambers
I have worked with this dynamic new set of barristers chambers located in the Temple. I have built their website (which includes a number of international annexes), written content and helped develop publicity materials for them. I have also produced newsletters and other marketing materials for chambers.
To find out more about how I have helped Temple Court Chambers, please click on the following links:
www.templecourt.co.uk (live website)
Web design and editing for Temple Court
Temple Court newsletter
• Increasing competition in the legal sector means you need to stand out.
• The websites, brochures and other
marketing materials I produce can
help differentiate your practice.
• I have successfully marketed a set of
barristers chambers on the web.
Temple Court Chambers website includes the following features:
• Introduction to chambers
• Member profiles (including call year and Inn)
• Practice Areas
• Clerks page
• Door tenants section
• Internship programme
• International annexes
• Chambers news
• Colour photos of chambers and the Temple
www.templecourt.co.uk
I welcome enquiries from barristers chambers, firms of solicitors and other organisations in the legal sector including mediation and immigration specialists. Please contact me to discuss your precise requirements. I will be happy to show you a range of online and printed marketing materials I have produced and to give you a quote for web and print projects.
